Pierre Demers lost his great-niece, Danica, in 2014 after 9 beautiful years of life. In celebration of Danica and to honor her legacy, Pierre pledged ongoing support for the patients and families at Phoenix Children’s Hospital. By teaming up with his family and network of like-minded business leaders in the community, the AZ Kidz Experience was born. AZ Kidz is dedicated to making an impact on the community by creating a memorable outdoor experience for families while also raising funds for Phoenix Children’s at a series of off-roading events throughout Arizona. Collectively since partnership inception, AZ Kidz has contributed over $318K to the hospital and will exceed $500K in 2025.